Receipt· rcpt_media_…77
PUBLISHED- Asset
- hero_image_2026q2.webp
- Provenance
- C2PA signed @ capture
- Transform
- AI cleanup · disclosed
- Locale
- DE / FR · approved
- DAM path
- /launch/2026q2/heroes
- CMS publish
- Contentful · prod
- Receipt hash
- sha256:0x77c1…ab
Solution · Media Supply Chain
C2PA can sign the media. The enterprise still has to govern the handoffs.
Signing the asset solves provenance for the file. It doesn't govern what happens between capture, transformation, localization, brand review, DAM/CMS movement, and publishing. GlobalizeWe binds policy, approvals, and receipts to each handoff so the chain holds.
Answer
How do enterprises govern AI-assisted media workflows?
By controlling the handoffs around the asset: provenance, AI disclosure, brand rules, approvals, localization, DAM/CMS movement, publishing authority, and receipt-backed proof.
Handoffs to govern
- Capture provenance.
- AI transformation disclosure.
- Brand and claim policy.
- Localization gates.
- DAM movement.
- CMS publishing authority.
Why C2PA isn't enough
The asset is signed. The pipeline is not.
Transformation is invisible.
Most AI edits don't carry a disclosure of who, what, and why.
Brand policy is a wiki page.
Brand rules don't bind to the asset's lifecycle.
Localization is silent.
Locale-specific approvals aren't reflected on the asset.
Publishing is unrecorded.
Who promoted the asset to prod, and under which policy?
The supply chain, governed
From capture to publish — under policy, with receipts.
- 01STEPCaptureC2PA at capture; metadata recorded.
- 02PASSEditEditor identity, edit type, and reason captured.
- 03PASSAI transformModel + runtime + disclosure recorded.
- 04GATELocalizationLocale gates per market.
- 05GATEBrand / legalBrand pack + legal review on the diff.
- 06PASSDAM moveAsset path, version, lineage.
- 07GATEPublish gateAuthority to publish bound to identity + policy.
- 08PASSReceiptReceipt sealed and linked to the asset.
What it gives the enterprise
Provenance you can prove, not just sign.
Disclosure-by-default
Every AI transformation is recorded and disclosed downstream.
Brand & claims pack
Brand and claim rules bound to the asset, not stapled to email.
Locale-aware gates
Locale-specific approvers in the chain.
DAM-aware moves
Asset path, lineage, and version anchored to the receipt.
Publishing authority
Only authorized identities can promote to prod under the policy.
Asset → receipt link
Every published asset carries a receipt reference.
Buyer-specific examples
Chief Marketing / Comms Officer
How do I disclose AI usage without losing speed?
Disclosure is automatic in the supply chain. The asset's receipt carries the chain. Disclosure becomes a feature, not a friction.
- Disclosure-by-default
- Receipt-linked assets
- Faster brand and legal review
- Provenance on every published asset
Govern one media chain end-to-end.
The Team Control Sprint binds capture → publish for one campaign with receipts at every handoff.